Whatever happens with the site / forum, I'm always in favor of clean, organized presentation of information that is easily accessible on all devices. A really functional layout with the majority of graphics being content rather than decorative design would make for faster load times for people accessing the site via wireless / mobile.
As always, content is king, so the regular flow of news, artwork and audio/video is what will keep me coming back to any site. Something that Fantagraphics does that I really like is PDF preview downloads and video flip-throughs of their books. Those would be helpful to see in the store.
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